Direct Mail - Free Direct Mail Articles on ArticlesBiz.net

Each marketing strategy has its own pros and cons. Thus, any company needs to decide which strategy will work best for them.... Read: Benefits of Direct Mailing Read

By: Kaye Z. Marks | 2009-06-08 | Direct Mail

Direct Marketing: Overlooked, Underappreciated and Unstoppable

As business leaders and professionals, we all know by now that the success of an organization is driven by one thing: whether or not people choose to buy what you've got to sell. According to a recent survey involving U.S. senior executives, marketing will be the most important area of expertise for... Read: Direct Marketing Overlooked Underappreciated and Unstoppable Read

By: Brian Rice | 2005-09-12 | Direct Mail

How to get prospects to open your direct mail envelopes.

In direct mail, you have a formidable enemy—the wastepaper basket. Your prospects take one look at your mailing envelope and decide if they will open it or fling it into the trash can (or recycling box). One way to persuade them to open your envelope is to make your envelope irresistible. Here are a... Read: How to get prospects to open your direct mail envelopes Read

By: Alan Sharpe | 2005-09-12 | Direct Mail

Increase your direct mail response rates with freebies.

Although it may seem counterintuitive, giving something away at no charge can lower your cost per lead. That's because offering a freebie usually increases your response rate. Here's an example of what I mean. Your cost per lead is the money you must spend to acquire one lead. When you mail 10,000 s... Read: Increase your direct mail response rates with freebies Read

By: Alan Sharpe | 2005-09-12 | Direct Mail

Direct Mail Marketing Now As Easy As Email

Is the United States Postal Service (USPS) a marketing innovator? As it turns out, the kind folks in the blue shorts are in fact making it easy for even the smallest business to duke it out with their biggest competitors by using the USPS "mailing online (MOL)" direct mail service - check it out at ... Read: Direct Mail Marketing Now As Easy As Email Read

By: Michael Lemm Freedomfire Communications | 2005-09-12 | Direct Mail

Seven reasons to use direct mail for sales lead generation.

1. Personal Unlike an advertisement in a trade publication, which can be read by anyone, your sales letter arrives at your prospect's place of business as a piece of personal communication from your mind to his. Also, unlike any other medium, direct mail can be personalized (Dear Mr. Smith) and cust... Read: Seven reasons to use direct mail for sales lead generation Read

By: Alan Sharpe | 2005-09-12 | Direct Mail

Which of the four B2B offers is right for you?

In business-to-business direct mail, you are unlikely to reach prospects at the very moment they are ready to buy. And even if you do, you are not likely to close the sale with just a sales letter. That's because business buying decisions rarely involve just one step (such as dropping a cheque in th... Read: Which of the four BB offers is right for you Read

By: Alan Sharpe | 2005-09-12 | Direct Mail

Eight Common Direct Mail Mistakes.

Some companies that use direct mail to sell their products and services are like the blind man in the dark room looking for the black cat that isn't there. They repeat the same mistakes, and enjoy the same poor results. Here are their eight most common misdemeanors, and a cure for each. Wrong list ... Read: Eight Common Direct Mail Mistakes Read

By: Alan Sharpe | 2005-09-12 | Direct Mail

Selling to Hi-tech Prospects with Direct Mail.

High technology prospects are different. They don't respond like consumers and they don't respond like other businesses. What works with them is often the opposite of what works with consumers. Here's a primer on how to sell high-tech products to businesses using direct mail. Mail to people who won... Read: Selling to Hitech Prospects with Direct Mail Read

By: Alan Sharpe | 2005-09-12 | Direct Mail

In B2B direct mail, don't ask for the order.

Business-to-business direct mail is different from business-to-consumer direct mail in one vital way: sales cycles are longer. A senior vice-president of information technology doesn't buy a $1.5-million network upgrade by dropping a business reply coupon and cheque in the mail. In B2B selling, the ... Read: In BB direct mail dont ask for the order Read

By: Alan Sharpe | 2005-09-12 | Direct Mail

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